Knowing your market or outlet, for the produce you will be growing and selling to, is as important as your growing facility. Who and where are your customers? Understanding your market points you in the right direction of narrowing down your greenhouse location. This is covered in our initial and the 3rd post, in this series. Highlights being market size, who the buyers are and planning for the future.
Let’s dive a bit deeper into why you need to understand your market.